The name itself is derived from the owner, Tee a.k.a. Amazin, and her creations. We chose to remove the “g” from amazing because you can still be amazing without it. By changing the appropriate spelling of the word, we are saying to the world: our brand is different.
Being “different” usually carries a negative connotation because it implies that you do not fit inside the box that society has created for you. We want to encourage people to be true to themselves. By creating unique products, we are affirming it’s okay to BE YOUnique.
The "M' is formed in the shape of an infinity symbol because it represents neurodiversity. Neurodiversity is a variation in how the brain functions. Some examples are Autism, AD(H)D, Apraxia, and Dyslexia.
The infinity symbol signifies limitlessness and we believe there is no limit to what anyone can achieve. The multiple colors in the logo represent diversity and the solid black color that makes up the remainder of it represents Black culture. All of these things represent us.